13 TikTok-Viral Restaurants In NYC That You Need To Try (2024)

They went viral for a reason.

By Gabby Romero
13 TikTok-Viral Restaurants In NYC That You Need To Try (1)

It's no secret that TikTok is one of the best ways to discover new restaurants. Content creators capture everything from local favorites to buzzy new spots, exposing audiences to cuisines they may have never tried before.

Our For You pages are inundated with viral dishes in every corner of the country. But those of us in New York City arguably have more options than residents of any other city.

We have croissants that garner lines around the block. There are pasta spots that require reservations months in advance. New York is the ultimate destination if you want to try TikTok-viral foods.

Whether you're a local looking to try a new restaurant or a tourist trying to taste a dish you saw online, we've rounded up 13 viral TikTok spots that are worth a visit.

Saint Theo’s

Saint Theo's in Manhattan's West Village first went viral for their creamy ricotta pasta that comes with homemade chili oil to drizzle over the top. It's basically the fanciest mac and cheese you'll ever eat.

Carbone

You can't scroll through FoodTok without seeing something about Carbone. The buzzy celebrity hot spot features Italian American classics, and people wait months to try a bite of their famous spicy rigatoni.

Hamburger America

George Motz is arguably the world's most knowledgable burger expert, so when he opened Hamburger America in late 2023 it immediately went viral. This burger spot is modeled after an old-school diner where you can sit at the counter and watch your smash burger cook on the griddle right in front of you.

Flippers

There are pancakes, and then there are pancakes at Flippers. This breakfast spot makes Japanese-style soufflé pancakes that are tall, airy, and impossibly fluffy.

Golden Diner

Another viral pancake spot is Golden Diner in the Two Bridges neighborhood of Manhattan. People wait upwards of three hours to get a taste of their pancakes, which are hearty, decadent, and topped with honey butter.

Skirt Steak

Skirt Steak in Chelsea has a $45 set menu that includes salad, skirt steak topped with béarnaise sauce, and unlimited fries. But if that's not enough for you, they also offer a rotating menu of sides and desserts.

Bad Roman

Bad Roman is one of the newest concepts from the Quality Branded team, and viral TikToks about the spot garnered a lot of controversy. But it is worth visiting to try their crispy pepperoni chips.

Loulou

The viral restaurant Loulou in Chelsea also boasts a speakeasy on the lower level. Come for the food, stay for the amazing co*cktails.

Red Hook Food

We can't talk about viral TikTok spots in New York without mentioning Red Hook Food, colloquially known as the Ocky Way bodega. It's a must-try spot if you're looking to enjoy a bacon egg and cheese with a side of some entertainment.

Lafayette

Croissants are delicious enough on their own, but Lafayette Bakery in NoHo ups the ante with their viral Suprêmes. These decadent treats are filled with seasonal flavors and generate lines that wrap around the block.

Lucali

Anybody who has followed the Drake and Kendrick Lamar beef probably heard Lucali getting mentioned in the song "6:16 in LA." This viral spot has a limited menu with some of the best pizza and calzones in all five boroughs.

Misi

World-renowned chef Missy Robbins has two pasta spots in Brooklyn that fight for the title of the best restaurant in the borough. Misi in Williamsburg is our personal favorite, thanks to their viral whipped ricotta toast.

L’Appartement 4F

If you're willing to wake up early, the croissants from L'Appartement 4F are worth braving the line. You can also buy a box of their homemade cereal made with miniature croissants to take home.

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13 TikTok-Viral Restaurants In NYC That You Need To Try (2024)

FAQs

13 TikTok-Viral Restaurants In NYC That You Need To Try? ›

Reflecting increased demand for both full-service dining and takeout services, the net number of restaurants and bars in the City increased by more than 7,000 from 2009 to 2019 to reach 23,650 establishments.

Where do all the celebrities eat in NYC? ›

  • The St. Regis New York. With a guest book including Marilyn Monroe, John Lennon and Audrey Hepburn The St. ...
  • Balthazar. Nestled in the heart of SoHo, Balthazar has long been revered as a quintessential hotspot for celebrities seeking an authentic French dining experience in New York City. ...
  • Dante NYC. Voted 'Number 1.
Mar 8, 2024

How many eateries are in NYC? ›

Reflecting increased demand for both full-service dining and takeout services, the net number of restaurants and bars in the City increased by more than 7,000 from 2009 to 2019 to reach 23,650 establishments.

Is TikTok good for restaurant marketing? ›

TikTok for Restaurants. TikTok can be an extremely powerful tool to market your business. The app alone has over 1.53 billion users as of early 2023, so the chances of someone coming across your videos are pretty high. If you have the time and resources, add TikTok as one of your restaurant's social accounts.

Where do Beyonce and Jay Z eat in NYC? ›

Our pizza party starts with Lucali in Carroll Gardens, which is a spot where Beyoncé, 42, and husband Jay Z have been dining for years. This Brooklyn gem, known for its Neapolitan-style pies, has witnessed the power couple's love unfold, from cozy date nights to post-Grammy slices.

What is the most successful business on TikTok? ›

Also, lean into your brand advocates who may be willing to share their experiences on social media.
  • Gymshark. Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months. ...
  • The Washington Post. ...
  • San Diego Zoo. ...
  • Duolingo. ...
  • Crocs. ...
  • Scrub Daddy. ...
  • Heider Real Estate. ...
  • Squishmallows.
May 22, 2023

How does TikTok affect restaurants? ›

Of the TikTok users surveyed, 30% have traveled longer than they normally do to visit a restaurant after seeing it on TikTok, and 28% have visited a restaurant that was slightly more expensive than the ones they usually visit after seeing it on TikTok.

Is Instagram or TikTok better for marketing? ›

Instagram is better for polished content, while TikTok is better for raw, authentic content. If you want to reach a younger audience, consider TikTok. If you're looking to partner with influencers, both platforms can be effective but Instagram may give you more polished options.

How to make a restaurant viral? ›

Social Media for Restaurants: 5 Social Media Strategies to Employ
  1. Share Visual Content of Your Restaurant and Dishes. ...
  2. Leverage User-Generated Content (UGC) ...
  3. Host Social Media Contests and Giveaways. ...
  4. Engage With Customers on Your Social Media Channels. ...
  5. Create Viral Videos — The King of Social Media Content.
Feb 27, 2023

How do you get a storefront on TikTok? ›

To access TikTok Shop, you will create a shop on the TikTok Seller Center, submit the required business documents for verification, and bind your bank account. You can also onboard via the TikTok Marketing API.

How do I make my TikTok business go viral? ›

16 ways to go viral on TikTok
  1. Keep up with the latest trends.
  2. Use trending and relevant hashtags.
  3. Spark curiosity.
  4. Use sound to your advantage.
  5. Post consistently and at the right times.
  6. Tell a story.
  7. Interact with your followers.
  8. Interact with other users and posts.

Where do Kardashians eat New York? ›

The Kardashians star has since widened her list of go-to Italian restaurants in NYC to include Bad Roman, which is a modern take on the European cuisine. Us recommends trying the “phones eat first” dessert, which is a cheesecake served in a hollowed-out lemon while trying to spot Jenner pals Justin and Hailey Bieber.

Where does Rihanna eat in NYC? ›

karen • nyc eats 🍜 | Rihanna's favorite 24-hour Cuban/Latin diner 🍽️ There is nothing bad about Coppelia @coppelianyc1 : Big portions, 24-hours, comfort food,...

What NYC neighborhood has the most celebrities? ›

Upper East Side of Manhattan. The Upper East Side is a neighbourhood in the borough of Manhattan in New York City. It is renowned for its affluent residential areas, high-end shopping, prestigious museums, and cultural institutions. Many celebrities have chosen to call this their home over the years.

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